Prove the Provenance is a public intervention concept that seeks to bring the attention to unethical museum practices regarding the acquisition and display of art and artifacts so that it becomes critiqued enough for change to be implemented.
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EXPOSE
Public installations of the campaign aim to expose merely the concept of unethical handling of art and antiquities to unexpecting passersby. The purpose is to incite curiosity and slightly unsettle the viewer by interrupting public space with mysterious installations that represent the dealing of stolen and/or sensitive objects.
REFLECT
2D applications focus on informing the public about unethical practices in nearby institutions through text. Statistics and stories of well-known objects are posted on subway adverts, bus stop posters, and billboards. This component of the campaign shares hard-hitting facts regarding familiar subjects and as a result forces museum-goers to reflect on their favorite institutions and any biases.
REMEDY
The last component of the campaign takes advantage of digital billboards typical of subway stations or bus stops to communicate a longer message; what we should expect and demand from museums. Using motion graphics, the billboard will list out ideal solutions as a call to action.